Visual identity
Brand & Identity
ePlus Systems visual identity guidelines. The π brand, pi family logos, and the Positronic Intelligence Solutions™ mark are registered intellectual property protected by the Republic of Serbia Intellectual Property Office.
Primary logo
π Day logo
Symbols — isolated marks
Primary mark (+)
π anniversary mark
The 5-element symbol may be used independently when the brand is already established in context. Reserve the π mark for Pi Day and milestone events.
Brand colours
RGB 24 / 107 / 159
RGB 140 / 176 / 0
RGB 102 / 102 / 102
RGB 179 / 179 / 179
Slogan
Positronic Intelligence Solutions™
Inspired by the works of Isaac Asimov. Always in ePlus Blue. The ™ mark must not be omitted.
Intellectual property
The ePlus Systems logo, the π anniversary mark, the pi family of marks, and Positronic Intelligence Solutions™ are registered IP of ePlus Systems Ltd., protected by the Republic of Serbia Intellectual Property Office. Unauthorised use is prohibited.
- Use original colour files on appropriate backgrounds
- Maintain proportions — never stretch or distort
- Use white (inverted) version on dark surfaces
- Reserve the π mark for Pi Day and milestone events
- Always include ™ with the slogan
- Recolour, rotate, or rearrange logo elements
- Place the colour logo on dark or busy backgrounds
- Use the π mark as the primary everyday logo
- Reproduce any mark without written authorisation
- Omit the ™ symbol from the slogan